DEB Group Enters the South East Asian Market

DEB Group has entered the South East Asian market with the establishment of DEB Singapore, following the acquisition of Advantage Pte Ltd, a Singapore distributor specialising in personal care and safety products for the Singapore and South East Asian markets.

After a period of consolidating its position in the developed economies of North America, Europe and Australasia, this acquisition supports DEB Groups’ continuing ambition to establish a coherent international footprint, building upon the success in recent years in developing and deploying a unique global product offering. This will further strengthen it efforts to leverage its leading position in the specialist B2B skin care sector.

Bryan Anderson, Chief Executive said “this is a significant first step for DEB Group into the Asian market place and we have a high level of expectation regarding growth in the region. It very much supports our global strategy to service international customers”.