Deb Group brought into an expanded SC Johnson Professional™ organisation

Deb Group brought into an expanded SC Johnson Professional™ organisation

SC Johnson™ began its return to the professional market in 2015 with the acquisition of Deb Group and has now brought the company into an expanded SC Johnson Professional™ organisation to provide expert skin care, cleaning and hygiene solutions for industrial institutional and healthcare users.

From September 2018, customers will see the Deb Group corporate identity start transitioning to
SC Johnson Professional™ to create one identity for the whole organisation.

Our purpose is to bring innovative, quality products and services to professional markets that rethink how people and organisations experience skin care, cleaning and hygiene, all under a single brand.

Over the next year, we will be updating all Deb products, communications and support materials to
SC Johnson Professional™ branding. This process will have no impact on current customer relationships, product numbers or product brand names, which will all remain the same.

SC Johnson™ is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates.

The 132-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and is known for brands such as Duck®, Mr. Muscle®, Pledge® and Glade®.

Further Information

You can find answers to frequently asked questions which we have collected in this area.

Will the Deb name continue to exist?

The Deb name represents over 80 years of expertise, innovation and leadership in occupational skin care and the logo will continue to feature on all skin care packaging to provide customers with a familiar reference point as the Deb company identity transitions to SC Johnson Professional™.

Will the Deb product brands change?

No. All the existing product brands will remain unchanged.

Will there be any change to product codes?

No. All the existing product brands will remain unchanged.

Will the Deb legal entity name change?

Yes. The company legal entity name changed in August 2018 to SC Johnson Professional - all invoices and delivery documentation reflect this change.

Will all Deb email addresses be changing?

Yes. Over the next few months we will change all Deb email addresses to reflect the rebranding and notify all customers in due course.

Are you bringing new products to market under SC Johnson Professional?

Yes. The SC Johnson Professional Portfolio will expand by market in the coming years as we grow to meet the needs of customers around the world.

Will your Safety Data Sheets (SDS) be updated?

During the transitional period we will update our SDS Safety Data Sheets to reflect the change in name and logo.