Reckitt Benckiser signs agreement with Deb Group

Reckitt Benckiser PLC has signed an agreement with Deb Group to market Deb’s innovative foaming hand sanitizer into consumer markets. The product is to be launched under the Dettol brand in the UK & Ireland and the Lysol brand in North America.

Speaking on the agreement, Bryan Anderson, Deb Group CEO, commented: “This relationship is a complementary combination of Reckitt Benckiser’s worldwide strength in the consumer market and Deb’s unique Foam Technology®. For Deb Group this is a major endorsement of our technology and our ability to work with one of the world’s largest FMCG companies”.