The Deb Purpose

Our purpose is to MAKE HANDS MATTER in the WORKPLACE. What this means is we implement skin care programs that deliver essential products, vital information and standards of behaviour which increase efficency, improve skin health and prevent infection. Our aspirations are to be a thought leader in our space and a world leader in occupational skin care and hand hygiene.

The Deb purpose is adopted by all our employees and is achieved through embracing ‘best practice’ throughout the organization.

Our purpose:

  • We are the supplier of choice for organizations who value employee and customer well-being
  • We build trust and maintain strong relationships with our customers
  • We help strengthen customer health, safety and hygiene programs
  • We bring innovative skin care products and services to customers regularly
  • We develop partnerships with international customers
  • We like what we do
  • We generate ‘sizzle’ in our marketplace
  • We stick to our plans and keep our promises
  • We embrace best practice