WATERFORD, ON.—July 19, 2017 – Schools often keep children inside if there’s rain or snow, but not if the UV index is three or higher. And most students are required to have a doctor’s note in order to use sunscreen at school. A new survey commissioned by Deb Group, and conducted online in May by Harris Poll among 551 U.S. parents with children under age 18, examines parent’s opinions on the use of sunscreen at school. The study found that nearly half (48 percent) of U.S. parents believe schools should provide sunscreen for students to use at school.
“UV exposure is at its highest between 10 a.m. and 4 p.m., which is when many students are outside for recess or at after-school activities,” said Isabelle Faivre, Vice President of Marketing, Deb North America. “Our survey reveals that 64 percent of parents with children under 18 say they typically apply sunscreen to their child before they go to school on days they know their child will be outside. But, sunscreen should be reapplied about every two hours, making it crucial for sunscreen to be widely accessible to students and staff during the day.”
According to the Melanoma Research Foundation, about 500 children are diagnosed with melanoma each year. Deb Group is proactively campaigning to raise awareness of the risks associated with prolonged UV exposure to children who spend a significant amount of time outside. As part of its Be UV Aware campaign, Deb offers both sunscreen and support materials such as free awareness posters to help teachers educate students about the importance of sunscreen. Click here to view Deb Group’s video which shines a light on sun protection for students with the use of a UV camera.
“Prevention is key and teaching kids at a young age about sun protection is a useful lesson that will follow them into adulthood. According to the American Academy of Dermatology, five or more blistering sunburns before the age of 20, can increase the risk of melanoma by 80 percent and non-melanoma skin cancer by 68 percent. ” added Faivre.
Deb Group offers a range of UV Protection creams to help prevent skin damage from UV rays at outdoor facilities. Stokoderm® Sun Protect 30 PURE provides broad-spectrum activity that shields against harmful UVA and UVB rays. The product can be dispensed from personal tubes or wall-mounted dispensers. To learn more or to request a free trial, visit www.debgroup.com/ca/be-uv-aware/who-risk/school-children
This survey was conducted online within the United States by Harris Poll on behalf of Deb Group from May 24-26, 2017 among 551 U.S. adults ages 18 and older who are parents/legal guardians of children under 18 years old. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Christina Alvarez at [email protected].
About Deb Group
Headquartered in the U.K. and with North American headquarters in Charlotte, N.C., Deb Group provides dedicated skin care and hand hygiene programs for a wide range of industries and organizations that value their employee and customer well-being. The organization encompasses 23 companies operating in 6 continents, with Deb products used over 150 million times every day. The Deb product lines include Travabon®, Stokoderm®, Refresh™, Estesol®, Solopol®, Kresto®, Deb InstantFOAM®, Stokolan® and KrestoGT™. In 2015, Deb Group was acquired by SC Johnson, a privately held, family company and one of the world leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. To learn more, visit www.debgroup.com