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Deb Group Receives Two SMA Navigator Awards at 2017 Supplier Summit

SMA Award Banquet

CHARLOTTE, N.C.—June 26, 2017 – Deb Group, an SC Johnson Company, received two Navigator Awards at the Strategic Market Alliance (SMA) Annual Supplier Conference in Nashville, Tennessee. The Navigator Awards acknowledge an organization's shared unity of purpose in serving SMA's mutual customers, the end users, who put the group's products and services to use each and every day.

Deb Group was recognized as the SMA supplier that hosted the greatest number of meetings for Optimizing Strategic Coalition to Accelerate Results (O.S.C.A.R®), enabling sales preparedness meetings throughout 2016. The SMA’s O.S.C.A.R. program was designed to unite distributors and suppliers allowing them to address challenges faced by customers and the market. The organization recognizes both SMA members and suppliers who hosted, or conducted qualified meetings using the O.S.C.A.R. process.

“Our goal is to provide efficient and value-added solutions for distributors that meaningfully address the segment-specific challenges they face,” said Mike Flagg, CEO, Deb North America. “We’re honored to be recognized for a third time in a row by SMA for our success in the industry.”

Additionally, Deb Group was recognized as the SMA Qualified Supplier, achieving the Largest Percentage Growth with SMA member distributors in the commercial wellness segment during 2016.

“We’re proud to recognize Deb Group for its proven growth strategies that deliver huge value to our mutual end users and enhance customer satisfaction,” said Dick McGann, president, SMA. “Deb Group is well respected by SMA members and they have set the pace for others to follow.”

SMA established the Navigator Award program in 2014 to recognize and celebrate superior performance by qualified suppliers in areas that are critical to mutual success. Categories of recognition include exemplary sales growth, field sales excellence and product innovation, with criteria in each area judged both by reported data and in collaboration with SMA member distributors.

All winners were announced at the award reception during the 2017 SMA Annual Supplier Conference in Nashville, Tenn. June 12-14, 2017.


About Deb Group
Headquartered in the U.K. and with North American headquarters in Charlotte, N.C., Deb Group provides dedicated skin care programs for a wide range of industries and organizations that value their employee and customer well-being.

The organization encompasses 23 companies operating in 19 countries, with Deb products used over 150 million times every day. The Deb product lines include Travabon®, Stokoderm®, Refresh, Estesol®, Solopol®, Kresto®, Deb InstantFOAM®, Stokolan® and KrestoGT.

In 2015, Deb Group was acquired by SC Johnson, a privately held, family company and one of the world leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. To learn more, visit

About Strategic Market Alliance

Strategic Market Alliance is an independent member-owned cooperative comprised of North America’s leading janitorial, sanitation and food service distributors. SMA’s mission is to create value-based business solutions that result in mutually beneficial and sustainable partnerships between suppliers, member distributor owners and our mutual customers.